Today’s entertainers increasingly have more opportunities to utilize their fame for financial gain. A celebrity’s commercial interest in the use of his or her name, likeness, voice and identity is important and J. Lopez Law is able to advise clients on protecting and licensing these rights of publicity.
When a recording artist goes on tour, there is a potential to earn extra revenue through merchandising. Items such as t-shirts, buttons, stickers, caps and posters with an artist’s name and likeness generally require a license. J. Lopez Law will represent the client in negotiating licensing terms with various entities such as merchandisers. Other areas include sponsorships and endorsements and J. Lopez Law is able to represent all celebrities in these matters.
When a movie, television show, or video game uses a pre-recorded song in its production, generally this is possible because the company licensed the material from a third party. Other licensed material may include: a movie clip used in another movie; comic book characters used for a video game; graphic art and photos used for advertisements; or even someone’s personal life story used for a novel.
J. Lopez Law recognizes the importance of a client being able to license their Intellectual Property rights to third parties. Like the right of publicity, the licensing of copyrights and trademarks are other potential revenue streams. J. Lopez Law will represent individuals and entities in licensing property for use in every way imaginable, including film, television shows, television commercials, print ads, Internet sites, video games, and toys to name a few. J. Lopez Law will also represent those clients looking to license a property from a third party.